On-page SEO is important as water but described like pee on maximum posts available on the internet.
That’s why after researching a lot about on-page SEO and applying my experience, I wrote the practical on-page SEO techniques that can boost your search engine traffic and user experience too.
On-page SEO is required for each and every page, you are about to publish on your blog. So, it’s obvious for you to know about it.
As voice search is taking over the search engines, there is no way left behind without knowing proper On-Page SEO and optimizing your blog perfectly.
- Writing informative content
- Optimize the URL
- Title is the trigger
- Modifiers can take the post to the next level
- Optimize the first paragraph with targeted keywords
- Visualize your content
- Write short paragraphs
- Use targeted keyword in subheadings
- Use LSI keywords
- Internal Linking
- Outbound Linking
- Fixing broken links
- Mobile friendly site
- Speed up your website
- Optimize images
- Use alt attribution for images
- Use social sharing buttons
- Don’t let your readers go away
- On-Page SEO Checklist
Writing informative content
You are not living in 2010 anymore. You can’t get a good position in search engines by writing a 300 words post, if you have competitors.
Because, content is always valuable. People love information. They are likely to be more interested in the data-driven post than short posts. But, you don’t need to write 10000 words in every post.
Write in-depth content to satisfy your users. Make them feel like that you have all information they needed to know. Try to write lengthy posts. At least, try to write every post above 1k words.
Average content length of highly ranked pages is almost 2k words. So, we see that long posts tend to rank well in search engines.
But, it doesn’t mean you will write shits to make your content larger. If you can’t write more, naturally, then you should stop enlarging the content.
Optimize the URL
I am sure, while searching on Google, you noticed that the URL of every page is visible. I mean, sometimes, by reading the full URL, we can become assure about the page.
That what an SEO friendly URL does. As you can see, the URL of this post is https://wpthebeauty.com/on-page-seo, so, the URL defines it all.
Optimize your post URL with the targeted keyword, avoid number and symbols in URL, because they are ugly and hard to remember.
Keeping the URL shorter let the reader also read the URL before entering the page from search engines, as long URLs are not fully visible.
Title is the trigger
Title aka headline of a page works like a trigger. The title of a page can attract or distract your readers.
The power of great headlines is beyond imagination, they work like charm. You can say that a title can make you successful or failure.
As it is the summary of a full page, don’t use any useless word in this part. Try to use only targeted words that summarize your content.
You can begin with the targeted keyword, as it is a good practice. But, you may not always be able to put your targeted keyword in title, but, you should use it once in the title.
As you see, my targeted keyword is On-page SEO and I started with that keyword. It clarifies the subject of this post very nicely.
Modifiers can take the post to the next level
Your title needs some twist, some emotional triggers, some words to give strength to your targeted keyword.
Using years such as 2018, or some words that modify your title, such as best, review, tutorial, techniques, guide, etc or numbers, such as 8 WordPress SEO plugins you may use in 2018. makes your title stronger.
Without modifiers, targeted keywords are naked. If the title of this page was On-Page SEO only, there might be some questions in your mind! Is this will discuss On-page SEO? Or, there will be some guidelines, techniques or tutorial to implement on-page SEO?
So, don’t forget to use modifiers, whenever you want. It is important.
Optimize the first paragraph with targeted keywords
This part is so important. First of all, if you have a very well written first paragraph in your posts, with the targeted keyword, then, this will work fine as the meta description of that page. Which clarifies the subject you are writing about.
Most of the experts do so, they just optimize their first paragraph, which will save you from writing the meta description for every post.
On the other hand, first few lines can make your engaged or distract the mind of readers.
Ask yourself, Did it ever happen? You entered into a site from any source, support from Twitter, then, you read the first line. And, bingo! The first impression charmed you and you started reading the whole article. Ever happened?
That’s the power of a well-written introduction.
Visualize your content
Ok, tell me, what will be more visible? 1 page with 1000 words or 1 page with words, images, videos or diagrams?
I will obviously choose the second one! Because, multimedia attracts mind more than anything else. They can make your content live.
Use images when needed, use videos to make the harder task easier, use diagrams, if you are sharing resources with your readers.
It will engage your readers more than a dead white page with black texts.
But, don’t directly upload videos on your site while adding them to your posts. It can harm your loading speed. Upload them to third-party sites and embed them.
Write short paragraphs
An introduction to 500 words in a single para is worse than an introduction of 500 words in 8 paras.
People love clear and easier ways. Large paragraphs make the readers feel uncomfortable. Many of them will leave your site, because, long lines really look harder.
Breaking down long paragraph into short lines makes it more appealing and interesting to the readers.
People love to read what they think easier. When you will break down your large para in a few lines, you will also see the difference.
Experts like Neil Patel, also writes his posts in short lines. Because, people love the clear-cut visibility. Try once and let me know the result.
Use targeted keyword in subheadings
This step shouldn’t be ignored, because, it’s pretty useful.
Using your targeted keyword in H2 subheading will clarify what you are talking about to the search engines. Try to put your targeted keyword at least once under the H2 subheading.
If you are covering a large topic and have many points, separate the main points under h3 and h4 headings. They also work in search results.
Let me clarify this. If you search for WordPress security plugins, you will see a post from WPbeginner is ranking there. Which is about the WordPress security. But, inside the post, he used best WordPress security plugins in a subheading.
That’s how, adding keywords un subheading can increase your search traffic.
Use LSI keywords
Adding LSI keywords will improve the relevancy of your post. And, relevancy matters a lot. Why rank for only one keyword? While there are tons of related keyword you can add them to one article?
Thinking how? Just search Google for On-Page SEO, you will see there are some keywords, such as On-page SEO checklist, On-Page SEO techniques! Putting this keyword together will increase the relevancy of your page and can rank for multiple keywords.
Ask yourself, isn’t it better to rank for hundreds of keywords with a single piece of content?
Internal linking is to link to the internal pages of your site. But, you should only link to the related pages your users would be interested in. It will pass juice to the other pages and will hold a reader to your blog for more time.
But, you should always make sure that the pages you linked are related to the current page. Suppose, i wrote this post about On-Page SEO! I have another post about WordPress SEO. I can easily interlink between them.
Because, maximum readers of my blog have their blog built on WordPress. They may love that article too. That is how, internal linking works!
That is one of the most ignored topics about On-Page SEO. Maximum people simply avoid this.
They wanna get linked on other blog posts, but, they hesitate to link to any external resources. Well, it won’t cost you million dollar to link to a related external source.
If you are a new blogger, you must link to the related external sources. This simple task will increase the relevancy of your page in Google’s eye. So, try to link to others, whenever you can. It is good for your blog.
Broken links are the dead links, which have no existence right now. This could be a page from you, or, this could be a page from another blog, which is dead now!
As we do internal and external linking, we link to our inner pages and some external pages too. But, for some reason, those pages could be dead, i mean deleted.
It’s a bad practice to keep broken links in your blog. Also a bad signal to Google. So, remove your broken links right now.
Mobile friendly site
If your site is not mobile-friendly in 2k18, then it’s clear that you are not caring your readers. Then, there is no reason for which you can get a better result from search engines.
Google started penalizing those site which is not comfortable for mobile devices. Even, Google is focusing more on mobile users, a smartphone is the most used device on go.
So, use responsive design, use nice navigation menu for mobile users.
Speed up your website
Site speed really matters. You can never ignore this fact. Because, time is money. Who has time to spend 4-5 seconds just to enter into your website?
If your site is taking more than 3 seconds to load, trust me, you will lose something more than opportunity. It isn’t fair to dream of a thousand-dollar project with a $5 hosting.
I would suggest you spend money on quality hosting at first, then you can go for CDN and caching plugin.
I am using WP Rocket as a caching plugin and it works fine for me.
In my lifetime, I have visited a couple of site with unoptimized images. They were so larger on my mobile screen, that the site wasn’t friendly with mobile.
This could obviously happen, if your theme is not qualitative and your images are not optimized. Optimizing images can really help you to speed up your site. As a blog have tons of images, so, their optimization have a great impact on loading speed.
Unoptimized images take more time to be loaded and it’s harmful to your site. I am using Imagify to optimize your images, which is unbelievably awesome.
Use alt attribution for images
I hope you already know about the importance of this term. There is no scope to miss this fact, it doesn’t matter what you are writing about, put accurate alt attribute for all the images you are using.
Because, this simple job can drive you traffic from search engines. Try to put the targeted alt in the images of a specific post, because, this tag defines the image.
Social sharing buttons let your users share your content with their network. Social signal is pretty important for a blog, especially it’s new.
Adding social media buttons is a good way to increase social shares, if you have shareable content. But, you should be aware of social media buttons. Because, what seems perfect on a desktop, may not be suitable for mobile users. So, you have to choose responsive social sharing buttons.
You can add floating sharing buttons to draw the attention of your reader. Or, you can add social sharing buttons below every post. I suggest to do it because, no one will share your content without reading. So, adding the buttons after post content is a good practice and floating buttons also work fine.
Don’t let your readers go away
Sometimes, i enter into some pages from Google search and left the pages within few seconds. There are some reasons. Probably the article is not good, r the introduction is boring or the typography is very bad.
If your readers just enter your post and leave within seconds, it will provide a negative impression to Google. So, always try to write the introduction as a king and improve the typography of your blog. It matters more than you think.
On-Page SEO Checklist
- Write in-depth post
- Write nice title with modifiers and targeted keyword
- Use SEO friendly URL
- First 100 Words should be very good
- Use targeted keyword in the first paragraph
- Use multimedia
- Write short paragraphs
- Use related keywords
- Link to internal pages
- Link to external pages
- Fix broken links
- Use mobile-friendly design
- Speed up your site
- Optimize images
- Use alt tags for images
- Use social sharing buttons
- Improve the typography of your blog
Which On-Page SEO techniques you are willing to implement in 2018? Comment below and let me know about what you are thinking!